VIP DAY WITH ILONA
EVALUATION - STRATEGY - SOLUTIONS FOR REINVENTING BRANDS OR CREATING NEW ONES.
DESIGNED FOR LIFESTYLE BRANDS, SPA & WELLNESS, HOSPITALITY, RETAIL BOUTIQUES & TRAVEL INDUSTRY.
JUST YOU AND ILONA - VIRTUAL OR IN PERSON
Is your brand purpose driven? Do your customers have positive emotions associated with your brand identity? Is your brand consistent with your behaviors, processes, key messages, and offerings? Does your brand identity stands out from competitors as distinct, strong enough, significant enough to be noticed? Does it declare the reasons your customers should choose you? Does it point out what is unique about you?
Does your brand identity invite your customers to remain loyal to you, join your tribe? Does it attracts the best and brightest to your team? Does your brand identity tell a compelling story about your company? Does your brand identity stand up to the social media demands? Is it conversational enough to engage customers? Is your brand identity making customers hungry for your services and products?
YOUR VIP DAY WITH ILONA offers an avenue for the evaluation of the strength of your brand, to underscore your brand's value with customers, and if necessary adjust the position of the brand so as to review changes in the marketplace. Brand Assessment (Complete Picture of your brand) is recommended when you are starting a new business, expanding existing one, considering re-branding, or brand update, sales has decreased or increased significantly, there is a new competitor in your market place, your brand has grown/shrunk, and you added or subtracted products or services recently.
step 1. evaluation - step 2. strategy / solutions - step 3. implementation
DURING VIP STRATEGY DAY WE WORK ON:
1. DEFINING YOUR BRAND UNIQUENESS - How your brand identity stands out as distinct, strong, and significant.
2. REINVENTING YOUR BUSINESS MODEL & CREATING A BUSINESS MODEL CANVAS - a powerful technique for creating pictures of how your business works. We will work on following business components:
3. YOUR CUSTOMERS (how to make them remain loyal and hungry for your services and products),
4. VALUE YOU PROVIDE (and how to increase value you provide),
5. YOUR BUSINESS RESOURCES, KEY ACTIVITIES, YOUR PARTNERS, PROFITS, CHANNELS, COSTS.
your brand uniqueness audit includes:
Conducting a one-day (9am-5pm) on site intake meeting with you and your key staff
Two follow up calls (30 min) with Ilona at 15/30 days following your VIP day
At the end of your VIP STRATEGY DAY You will have:
complete picture of your brand, clarification on where you are, and a roadmap on where you want to go. Ilona will equip you with comprehensive and unique strategic and tactical branding recommendations.
TAKE ACTION TODAY - SEND ILONA REQUEST FOR YOUR VIP DAY: